Chucks

Converse tennis shoes, also known as “chucks”, have been popular for as long as I’ve been alive. It is amazing for a style to stay popular for such a long period of time.

The Converse Rubber Company was founded by Marquis M. Converse in 1908. Around 1915, the company decided to make athletic shoes so that they were able to have production all year round, rather than making seasonal shoes which is what the company started off with. The growth of Chucks is associated with the growth of basketball throughout the 1920’s and 30’s. The basketball star, Chuck Taylor, became the spokesperson during this period, hence why these shoes are referred to as “Chucks.” His signature was also added to these shoes; therefore this was another reason for the increase of sales.

In the 1970’s and 1980’s, Converse began facing competition from other shoe creators; therefore, Converse decided that they needed to make their shoes more distinct. The main style, and famous style, of Converse is the Chuck Taylor All Star Design. I’m pretty sure that about fifty percent of the population owns a pair of chucks or has at one point in time throughout their lives.

Chuck Taylors have become the “all American” shoe, all different types of individuals are seen wearing these shoes, from punk rockers, to preppy school girls, everyone has a pair. From 2001 to 2002, Converse’s profits tripled, these shoes became quite a staple in sales. I don’t really know what planet you’re from if have never heard of chucks, if you simply just go outside you are sure to see a pair or two!